ABOUT
I am João, and I make the images.
SHOT BY JOÃO brings fashion and artificial intelligence together to make product imagery for brands.
Fashion, products and visual direction
I started working with artificial intelligence in 2024, helping companies bring it into their existing work. I later brought that experience together with my interest in fashion to work directly with brands.
The aim is to give brands strong product and campaign imagery from the product photos they already have, with creative direction and human review throughout the process.
Made around the product
Each project starts with the product, the references and where the final images or video need to be used. The visual direction is agreed before production; the final files are reviewed before delivery.
SHOT BY JOÃO is run by João Pedro Cardoso Magalhães in Portugal, working remotely with brands.
Have a product in mind?